Coming Jan 2027
Episode 01
Every South African founder has a blueprint. We build it live.
The African
Blueprint
Every episode ends the same way: we build the guest's blueprint live — the actual steps behind what they built, named so the next person has something honest to learn from.
Jan '27
Launch Date
Fortnightly
New Episodes
50–60 min
Long-Form Format
Cape Town
Produced In
The Show
Africa's blueprint was never written down. Until now.
The African Blueprint is an interview podcast rooted in Cape Town and told through the stories of South African and African entrepreneurs who built something from nothing.
No polished highlight reels. No founders who started with family capital or elite networks. Just the real sequence of decisions, setbacks, pivots, and breaks that led to the outcome — told honestly, for the next person trying to find their own way.
I
Honest, not inspirational
We go where other shows don't — the crisis, the doubt, the near-collapse. Because that's where the real lessons live.
II
Specific to Africa
Not Silicon Valley repackaged. These guests navigated load shedding, access to capital, and markets that global playbooks don't cover.
III
Built to last
Premium production, no filler content, guests selected for story quality — not follower count. Every episode earns its runtime.
IV
The Blueprint
Every episode ends with us building the guest's blueprint live — the steps behind what they built, named and numbered, so it outlasts the conversation.
The Format
Every TAB episode follows the same five-part structure.
01
Cold Open
A single moment from the conversation that tells you exactly who this person is. No context. No intro.
02
The Outcome
Where they are now and what they built. You know the destination before the journey starts.
03
The Build
The full story. What they saw, what they started with, when it broke, and what kept them going.
04
The Blueprint
Live, on air, we extract the steps. Named, numbered, and usable by anyone who comes after.
05
The Question
The thing they're still working out.
Episodes
Coming January 2027
Coming Jan 2027
Episode 02
Title to be announced
Coming Jan 2027
Episode 03
Title to be announced
The Host
Jamie
Palm
Host & Founder · The African Blueprint · Cape Town
I've spent over nine years working across financial services and EdTech — industries where conversations are the product and trust is built or lost in the first five minutes. That background gave me something most hosts don't have: I know what people are actually asking behind the question they say out loud.
Outside my career, I founded Beat Vault — a South African music production marketplace — which gave me firsthand experience of what it takes to build something from scratch while working full time.
The African Blueprint is the show I needed when I was starting out. A place where African entrepreneurs tell the whole truth — not the version they'd give a journalist, but the version they'd give a friend at midnight when it wasn't going well.
Experience
9+ years across business & sales
Education
BTech in Entrepreneurship
Based in
Cape Town, South Africa
Also founded
Beat Vault marketplace
The Audience
Who listens to The African Blueprint
The Builder
Working or studying, with a business idea they haven't launched yet — or a side hustle they're trying to scale. Wants to hear from someone who did it and was honest about how hard it was.
The Operator
Already building something small, looking for specific insight — on funding, team, product, customers. Listens on the commute. Shares episodes that apply to a problem they're solving right now.
The Ambitious African
Tired of consuming international content that doesn't reflect their reality. Wants South African and African stories told with the same premium, serious treatment that global shows give to western founders.
For Brands
Partner with The African Blueprint
We're opening a small number of founding sponsorship positions for brands that believe in South African entrepreneurship. Fill in your details below and we'll send you the media kit with full audience and package information.